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Dec 17, 2020 3:00 PM ET

iCrowdNewswire Dec 17, 2020 10:00 AM ET

Email marketing is an integral part of any successful promotion campaign. The statistics show that this method can lead to a 760% increase in revenue as well as contribute to higher customer engagement. At the same time, each industry has its own trends that influence the choice of marketing strategies.

Arivoli Rublorees is a fan of online casinos and a professional journalist, who often works with world-known gamblers. Today, he’ll share his thoughts related to the modern email marketing trends in the gambling industry.

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Interviewer: Which email marketing trends are popular with the leaders of the iGaming industry?

Arivoli Rublorees: The developments in the industry have a significant influence on email marketing trends. For example, right now, 50% of online gamblers use mobile devices to enjoy their favorite activity. This trend becomes more and more popular. And, of course, it has already impacted the iGaming email marketing strategies.

Modern online casinos send emails optimized for mobile devices. And the fact that almost 60% of Internet users read their emails on smart devices, has also contributed to the rise of this trend.

Except for this, emails sent by online casinos should satisfy certain requirements. First of all, they must include a catchy opening. And it’s just perfect if an online casino uses personal greetings in emails. It’s a sure way to attract a gambler’s attention and make them read an offer. Also, the email should provide only relevant and important information. It’ll save the readers’ time as well as ensure that they’ll look through the message.

In addition, there must be clear identification of a gambling brand. In case a person uses several online casinos, a marketing specialist should create a unique design of email or newsletter and add the brand logo in order to stand out.

Targeting is also important for a successful email campaign. While some pieces of information are essential for new clients, others can satisfy only the loyal players. For example, an online casino can divide its visitors into several categories such as VIP gamblers, high rollers, slots enthusiasts, etc. Customization is among the most popular trends in the whole marketing industry.

I: Are there any trends related to the planning and organization of an email marketing campaign?

A: It goes without saying that the creation of a well-planned schedule is as important as the development of an attractive email layout. It’s nice when an online casino keeps its clients updated on the latest industry news, generous bonuses, new games, etc. Nonetheless, emails shouldn’t be annoying.

Moreover, it’s essential to choose the right time for sending messages. According to the research, it’s a good idea to do it in the evening or during weekends. Additionally, it’s better to send up to five emails per week in order to maintain client retention and motivate gamblers to continue playing.

Also, when organizing an email campaign, online casinos should make sure that their clients will definitely receive their messages. The task is to avoid being added to spam. Gambling emails should meet several requirements. It’s forbidden to capitalize every letter in a message as well as to use words, which may trigger the spam filters.

I: Can you recollect the examples of a successful email marketing campaign?

A: Unfortunately, I can’t tell you about the efforts of every online casino but I can still share several interesting cases. I think that emails sent by the BitStarz casino are just perfect.

I still remember its “Pedal to the Metal” message. It included the website’s logo, modern design, and attractive picture of a new Tesla Model 3. The email notified of a giveaway with a jaw-dropping prize. It provided a short description of the conditions that players had to meet in order to take part in that event. Also, there was a timer, which was counting down the days left until the end of the announced giveaway. Actually, the use of such widgets is also among modern email trends.

Another great email sent by this casino included information about the Bitcoin giveaway. The message was clear and short, so it easily attracted the attention of thousands of the gambling platform’s clients. Besides, take into account that each of the mentioned emails was optimized for mobile devices and included clickable casino links.

Among other casinos that regularly send top-quality emails are Casino 777 and Guts Casino. These platforms often promote new games and different bonuses. Furthermore, there was an email, promoting the popular Elements: The Awakening slot. It is definitely worth individual attention.

First of all, it was designed to suit the slot theme. It included different game elements and its title also had a design similar to the one you can see as you open the game. Such an awesome email was sent by Casino 777. This service always uses personalized emails in order to grab its clients’ attention.

I: Can you predict what will happen to the mentioned email trends within the next several years? Also, do you think that the new ones will appear?

A: As I’ve already said, the email trends directly depend on changes in the gambling industry. In case there are significant innovations, digital marketing experts will also start using new methods.

Besides, I’m sure that the mentioned trends will be on the front burner in the near future. The reason for such forecasts is clear because the mentioned email marketing methods have already proved their efficiency.

Also, I’m sure that the current email marketing statistics can also become evidence of the advantages that online casinos get due to modern trends. In comparison to other industries, the gambling sphere enjoys impressively high average open and click rates.

I: Thank you so much for sharing your thoughts. I’m sure that this information will be interesting to both the owners of online gambling platforms and the fans of casinos.

A: You’re always welcome.

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Check our independent review of PlayTech top online casinos and games using the software.

Scroll down to find 11 best Playtech casinos in 2021.

Learn how it came to be the leading casino and all-time favorite game supplier.

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You hunt for the best Playtech casinos online, don’t you? 1HighrollerCasino team compiled and has recently gone over the sites roster again to offer you the best online gambling providers not just in terms of the excitement from the game collection, payoffs, and bonus deals but also reliability.

Even more, no matter who provides the software, we thoroughly investigate every online casino brand before recommending one for real money users. In the interest of carrying out an honest review, I want to draw your attention to 3 blacklisted online casino websites different gambling communities recommend avoiding for a variety of reasons.

• African Palace
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• Planet Kings

Also, if you need fresh eyes on the online casinos, here’s the updated review of top gambling websites from the world’s 3rd largest online gaming software supplier.

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Playtech History

So… In 1999, it began as a tiny game studio primarily founded by 2 Estonian students. In 2001, the very 1st online gambling siteClubDice was launched. However, the company officially became public only in 2006 when it was first listed on the London Stock Exchange.

11 years after, it made the largest content deal with Warner Bros. to create branded entertainments, such as Dark Knight and Man of Steel followed by Justice League slot release among others. Now Playtech Ltd. with 300 gaming operators powered, and more than 30 regulations, has over 5,000 staff and is recognized in nearly 20 countries including the UK, Italy, and Spain entered between 2008-2009. As we can see by the numbers below, it’s a rather successful entity.

Here are Playtech’s main features:

• Since 2015, due to Omni channel solution, people access any game through a single account across any channel, device, location.
• Sophisticated back-end: automated marketing tools, private and multi tables with chat, play money module.
• Exclusive gaming content: fixed-odds, Asian and bingo games.
• VIP rating system: comp points, cash-backs, etc.
• Live dealer software and studios.
• Multi-window gambling.
• The largest iPoker network.

Best Games Around

Their games are nothing but ordinary! The developer may be known for jam-packed video slot machines – John Wayne, Pink Panther, Rocky, Space Invaders, The Matrix, and The Sopranos. All award with Free Spins, Spreading Wilds, Respins, and more.Oh, and it’s just the tip of the iceberg. Now let’s go over all the renowned entertainment in various classes not to miss a thing.

Progressive

Among 30 progressive slots by Playtech, the best-known titles are Age of the Gods (abbr. AOTG), Gladiator, Sweet Party and Beach Life. The ever-increasing jackpots can be won with any bet and at any time. Below the amounts of slots jackpots at the time of writing the Playtech casinos review.

In 2012, the record jackpot of €6 million was paid out to a player of Beach Life slot. Here is more of the latest (biggest) Playtech winners for the interested to be aware of online slots that have already paid BIG (Progressive) JACKPOTS:

Movie-themed

Branded games are their ‘Source of Success’. While there are hundreds and hundreds of slots that deserve our attention, some particular titles surface more often, so that we decided to review them briefly below.

• Gladiator – a 25 payline film-based slot with up to 24 Free Spins, 3X Multiplier, and 5K top cash prize.
• Frankie Dettori’s Magic Seven – another 25 payline slot awarding 7,777 your bet inspired by the horse racer who rode all 7 winners on the card at Ascot 24 years ago from now.
• Jackpot Giant – a 50 payline slot with a stone-age giant offering 50K top win besides progressive jackpot.
• Superman – a quite unusual 6-reel jackpot slot which is also a part of the DC Super Heroes Jackpot network that offers 4,096 ways to win top or progressive reward.
• Man Of Steel – super-hero-based online 25-50 payline slot with 4 bonus rounds and random progressive jackpots.
• The Age of the Gods Series – a slot with 20 paylines and a rather average RTP of 95%, but 6 Bonus Rounds, up to 5x Multiplier and 9 Free Spins.
• Baywatch – an infamous television-based slot machine featuring 5 Bonus Features including Pamela Anderson and CJ Parker rounds, up to 18 Free Spins, 8X Multiplier available on 5 reels and 20 paylines .
• American Dad – TV series-based slot with 40 paylines, 5 Bonus Rounds with up to 25 Free Spins and/or 10X Multiplier.

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Marvel Content

Between 2009-2017, Playtech had the rights to 15 Marvel comics-based progressive jackpot games primarily in good request among Americans, such as:

• X-Men Slot (95% RTP),
• Wolverine Slot (92% RTP),
• Thor Slot (96% RTP),
• The Incredible Hulk Slot (96.1% RTP),
• Spiderman Slot (95% RTP),
• Iron Man (2,3) Slot (94-95% RTP),
• Ghost Rider Slot (95% RTP),
• Fantastic 4 Slot (94.9% RTP),
• Elektra Slot (94.94% RTP),
• Daredevil Slot (95% RTP),
• Captain America Slot (94.31% RTP),
• Blade Slot (95% RTP),
• Avengers Slot (95.02% RTP).

When the licensing arrangements had been expired Disney who bought Marvel Entertainment in 2009 refused to initiate/renew them due to the Disney policy – the company (Disney) has long held an anti-gambling stance. Oct. 26, 2013, the New York Times published the whole article devoted to the debate though. On the behalf of Marvel, the answer on the matter was evident.

Marvel discontinued plans to initiate or renew slot machine licensing arrangements as part of its integration with Disney. The handful of remaining license agreements have expiration dates within the next few years.

Highest-Paid Slots

Any best Playtech casino returns to their customers above 90%-95% of the invested money into a slot or any other kind of game on offer. However, prior to launching any real money game, check its return to player (RTP) rate. The payout of a single product can vary largely. Collected games with high-RTP rates are known as follows:

• The Mummy – 96.8%
• Thor – 95.5%
• Ghost Rider – 95%
• Gladiator – 94%
• White King – 90%

Table Games

Despite the fact that it’s a slots-centric gaming company, there’s a galore of the sports betting, bingo, table and card games including Hold’em poker, roulette, blackjack. At Playtech casinos, you’ll run through Baccarat, classic Blackjack, Blackjack Switch, Blackjack Surrender, Pontoon, over 15 Roulette kinds including but not limited to European, French, American ones that differ on Progressive, Premium, 3D, Pro, Mini, Live and AR.

New Playtech Games [2020]

• AOTG Norse: Ways of Thunder – Thor-based slot machine with 3,125 ways to win, 3 progressive jackpots, and 96.61 payout percentage.
• AOTG: God of Storms – 2nd live slot with “community” free spins.
• Buffalo Blitz II – enhanced sequel to Buffalo Blitz slot. On top of up to 100 Free Spins, 4,096 win ways can be boosted to 14,400 ways, plus, up to 5X Multiplier has been added.
• Fire Blazer Jackpots: Adventure Trail – the latest 30-payline slot from the Fire Blaze series of casino games developed by Rarestone studio exclusively for Playtech.
• Kingdoms Rise: Legend of Elvenstone – 5-reel, 10-line adventure online slot with Re-spin Feature and dropping Wilds and 3 character power-ups.

Live

All the wide variety of classics and innovative live dealer games, from Blackjack (BJ), Baccarat, Roulette to Unlimited BJ, Prestige Baccarat, and Casino Hold’em with Roulette brought the company forward on.

Playtech Live Casino includes shuffled cards rather than RNG and suggest more social engagement as compared to other play formats. Through a pre-defined chat, you can interact with croupiers from around the globe 24/7. In the live business, software stands in a line with such developers as Microgaming, Cryptologic, NetEnt, Betsoft, IGT (International Game Technology PLC), Ezugi, Authentic, Extreme Live Gaming. It presented the advanced platform for live gaming at casinos in 2017. It features the following things:

• The Mission Control Centre (MCC) – it would monitor every hand 24/7
• A campus for live dealer training
• Special feedback place
• A lab for research and development
• The leading security

In terms of content, it launched the absolutely fantastic Live Stud Video Poker in 2019. Anyone making a £1 bet gets a chance to win the unique jackpot from the Live network by scoring the Royal Flush. Among others, Mini Prestige Roulette live is recommended. It has multi-angle streaming, let alone slow-motion replays and “Hide Table” feature so a player can focus on a wheel with the ball more.

Mobile

Whether you are a busy player or not this is what almost half of all bettors want – fast access to mobile instant games rather than desktop. To begin with, in 2012, Playtech’s Mobenga has released a platform with games for smartphone customers – Mobile Hub, targeted at iPhone, Android phone gamblers, and all tablet devices.

In 2019, Playtech’s products officially appeared in the App Store. Understandably, Playtech mobile games still yield to the desktop in a quantity and diversity of games. However, since the development, it has ensured that all upcoming games are HTML5 and can be launched across different mobile devices through the Playtech Open Platform (POP).

Playtech Bonuses Check-over

Get ready: Playtech casino sites offer 50%-200% Match on your very first deposit to play your favorite games at a casino!

Here’s how that works: new players will reveal a welcome bonus in the shape of free spins, free bonus cash, bets that is available only after signing into a particular site. Pick a bonus offer you want and join the operator.

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Most bonuses and/or exclusive, ongoing promotions require initial depositing of a minimum of 5-20 euros on average. Use unique ‘promo code’ if required by terms. It’s crucial however to also make sure you understand the wagering terms applied before using any bonus. Nine times out of ten, the wr (wagering requirement) is somewhat between 25-50 times and applies to the minimum deposit and bonus. The sum is generally calculated this way: Deposit (100 X 25) + Bonus (100 X 25). Also, for different game categories, it is a different wager percentage contribution and maximum bet allowed. Better check it within a chosen gambling website and game.

Interesting! Exclusive for players from the U. K., Norway, Italy, Finland. Playtech and Warner. Bros have exclusive titles as Batman v Superman: Dawn of Justice (2018), Suicide Squad (2016), Justice League (2017), The Dark Knight Trilogy (2012) which count 100% towards the WR along having various features like Free Spins, Shifting Wilds, Multipliers, Re-Spins, Jackpot Network, Bonus Games. Pay attention that you shouldn’t use Gamble Feature to cover the playthrough though!

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No Deposit

In the range of selected casinos, you won’t find many non-deposit bonuses. However, Casino.com gives away 20 spins valued between £0.10 and £0.20 on the Age of the Gods slots after signing in to the casino (no deposit required!). Pay attention, that it’s not available on casino iOS app and multiple restrictions apply, such as excluded payment methods (Neteller and Skrill), game weighting (wagering requirement) among others.

Deposit

There is a myriad of extra deals for casino customers or who want to become it. Deposit sums may vary from $10 to $50 at the very least. If you’re kinda freebies hunter, Playtech bonuses may be disappointing for you. The casino sites’ policy is mainly directed to encourage not ‘lure’ real money customers. This way you can get from $100 to $3,000 from the provider.

Traditionally, all free cash and/or spins are split into several bonuses that make a whole package. Each out of 1-5 deposits will be rewarded with money from a casino. And each day you’ll be able to qualify 20 or around spins. If you’re going to tie yourself with promotional terms, make sure you read and understand them first. Online casinos always leave themselves the right for a final decision in most of disputes.

Free Spins

Lots of treats include Free Spins. Of course, there are terms and conditions that limit their usage, for example, to some particular entertainments or entertainment like AOTG only, or the maximum wager allowed. Such offers may have higher wagering requirements. If you check Omni casino, you’ll discover that the 100 mega spins come with 30X playthrough while the given $2,000 with 25X.